Providing games as an audience marketing engagement solution that enables esports stakeholders to create authentic and meaningful experiences by converting passive spectators into active participants.
We are TOKIGAMES – Turning Fans into Players.
In an increasingly saturated environment, esports stakeholders are faced with the challenge of how to effectively engage and monetize their audiences. Therefore, as spectators become more sensitized, esports stakeholders must evolve their economic offerings from providing services into staging experiences to differentiate themselves from their competitors.
We incorporate game mechanics and dynamics that are underpinned by game-thinking and playful-design within the esports spectating experience to motivate users to engage with content in an authentic and meaningful manner while shaping attitudes to generate desired consumption behaviors.
We innovate, develop, and provide Games as an Audience Marketing Engagement Solution (G.A.M.E.S.) to enable esports stakeholders to better acquire, activate, retain, grow, and monetize their audiences by increasing the quality and depth of engagement and fandom within esports spectatorship.